A basic mistake people make all the time in sales/business development roles is that they want to talk about the features and benefits of their employers. What engineering owners and practice leaders need to do is teach their business development folks what questions they should ask. Genuine curiosity builds trust, credibility, and knowledge. It also gives you the ammo you need so that you can then turn your feature/benefit into a strategic advantage for your client and/or prospect. Learn the "art" of business development and how to be "scientific" in approaching your clients and prospects.