• Exceptional principals are always driven by purpose;

• Constructing a foundational framework (mission, vision, and enterprise business strategy);

• Opportunities, questions, and trade-offs – pathways to optimal firm growth;

• Commitment, engagement, and accountability in strategic planning and organization improvement;

• Culture – how to build what you’re after without losing what you love;

Module 2: All Magic Begins with Winning New Work
February 3, 1:30 - 3:30 PM Eastern

• Really, what is business development? Definitions, roles, boundaries, expectations;

• The Business Development Diamond – connecting together the four sides;

• Go first, add value, expect nothing – professional sales success begins with focused marketing;

• First more leads, then more prospects, and then more sales;

• Good prospecting is not about yes (or no), but finding the fit;

• The goal of a proposal is persuasion, not documentation;

• Build relationships first and the projects will follow (for life);

Module 3: Operations – Running the Practice for Success (not for Practice)
February 10,1:30 - 3:30 PM Eastern

• Project management is a role, not a title (and everyone has a project management role);

• The leadership arc: from projects, to team, to firm - manage the stuff, but lead the people;

• Simple (not complex) secrets of the basics – actionable planning, scheduling, and budgeting;

• The real opportunity for operational improvement is better communication;

• Uncovering opportunities to excel as a leader through the day to day work;

• Think like an owner: small operational improvements deliver big financial returns;

Module 4: Exceptional Leaders Develop More (Exceptional) Leaders
February 17, 1:30 - 3:30 PM Eastern

• The endemic, professional team disconnect in the firm today;

• Best team wins: a robust system for building, keeping, and engaging a high-performance staff;

• Why we think about training, assessment, mentoring, and career development all wrong;

• Don’t forget the administrative support staff – true specialization of labor is not overhead;

• Culture eats strategy for breakfast – right people, right strategy, right now;

• No matter what you sell – you’re in the leadership development business;

Module 5: Integration: The Laser-Focused, 90-Day Power Play! Action Plan*
Feb 24, 1:15 - 2:30 PM Eastern

• Get started, get going, and make it happen right now;

• A better plan (avoiding the common pitfalls) delivers better results;

• A simple, not perfect plan, but executed right now – use our template today!

Questions?
Contact Maureen Brown at mbrown@acec.org.