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When carefully thought out and properly executed, email marketing can be a powerful and cost-effective tool to connect your website, social media, and lead generation efforts, keep your firm top of mind and your prospects and clients engaged between projects.
Join Ida Cheinman to dive into everything from planning your email marketing calendar to building and segmenting your list to creating and repurposing already existing content.
You'll also look at the best strategies, next practices, common mistakes (and how to avoid them), and how to make email marketing work for you regardless of the size of your firm, marketing team, or marketing budget.
TAKEAWAYS
- Learn how to create a successful email marketing program from start to finish, making it an integral part of your firm’s overall marketing and content strategy
- Identify top strategies and tactics for using email marketing to build brand visibility, engage prospects and clients, generate leads, and position your firm as an expert
- Learn what tools and technologies to use for email design, distribution, automation, and analytics
- Explore which external factors affect deliverability and engagement and what metrics to use to diagnose and improve the email program’s shortcomings to maximize your firm’s email marketing investment
Presenter: Ida Cheinman, Principal and Creative Director of
the brand strategy, design and digital firm Substance151.