Thursday, February 20, 2020 1:30 PM - 3:00 PM (Eastern)
Not available for the live online class? Pre-order the on-demand recording!
Does this sound familiar? “Hi, we’re a minority-owned, veteran-owned, or woman-owned small business that provides. . .”
Small business offices, your mentors, your colleagues, and consultants, all tell you to, “Put it front and center! There are commercial or federally mandated set-asides for your company! Large companies require sub-contracting plans for companies just like yours!”
While this makes sense from a perspective of acquisition strategy, it makes very little sense from a business perspective. Do large companies say, “Hi, we’re a large business that provides. . .” No. Of course not. So why do you?
You need to think like a business that provides value rather than a company with socio-economic status.
Join Joshua Frank to explore real-world techniques, strategies, and examples on how to “softly” and “effectively” communicate your socio-economic status, differentiate from the competition, and facilitate a perception of corporate maturity. You'll also learn:
- How to “softly” communicate your socio-economic status in marketing, digital, and print
- How to communicate quantifiable and qualifiable metrics that focus on the value of your products, services, and solutions
- A step-by-step process for introducing yourself, your company, and your solutions that will differentiate and communicate increased corporate maturity
Presenter: Joshua Frank, RSM Federal