There’s no question that competitive research is crucial to the success of your marketing and business development process... but the world of competitive intelligence is vast, and effective marketing demands a depth of knowledge that often requires highly-specialized outside research, outpricing many small and mid-sized firms without sizable marketing budgets.

But don’t despair! With the right research strategy, process, and tools in place, you can still gain deeper insight without blowing half of your annual marketing budget.

Join Ida Cheinman to take a closer look at the type of competitive research that can be done in-house, or with the help of an outside marketing consultant. You'll examine 7 critical steps in the research process – from developing a meaningful research strategy to turning data into actionable insights. You'll also identify apps, tools, and sample worksheets to assist in collecting and tracking competitor data over time.

TAKEAWAYS:

• Learn new methods for collecting meaningful competitor data using techniques and tools that are well within reach of your marketing budget
• Identify competitors beyond the “usual suspects” and see them from your prospects and clients' perspective
• Utilize a wide range of digital tools and apps to collect “behind the scenes” intel not accessible via traditional methods
• Understand what data to collect and how to analyze and apply that data to your decision-making process for actionable and accurate marketing results