August 14, 2025 from 1:30-2:30 PM Eastern

Traditional financial reporting, while essential for compliance and transparency, can unintentionally limit growth and innovation in consulting engineering firms. This webinar will explore how conventional financial metrics and organizational alignment often foster short-term thinking and fail to capture progress towards long term success of growth and improvement initiatives. By focusing solely on profits, revenue, and cost control, firms risk missing opportunities for investment, R&D, and talent retention. 

Learning Objectives:

• Learn to look at their existing financial reports in a different way
• Explore alternative strategies and reporting that align with the strategic demands of engineering firms, promote sustainable growth, and foster a culture of innovation
• Identify ways to move beyond standard metrics and unlock your firm’s true potential

Presenters: William Siegel, William Siegel Consultants and Kevin McMahon, McMahon|Siegel Group