Available on 7/29
The digital future has arrived, bringing with it marketing technology, software, and data analytics. Mobile, big data, AI, and machine learning are rapidly evolving, forcing professional services marketing to keep pace.
At the same time, generation handoff and rapidly rising business customers’ expectations demand change in how AEC firms build business and client relationships.
A hybrid business environment is here to stay. To build visibility, credibility, and trust, AEC firms need to use technology and tools to engage their audiences (clients and employees) at all stages in their mostly digital and self-directed buyer’s journey.
The session will examine the top drivers of “what’s next” in digital-first strategy, marketing, and business development and explore what AEC firms can borrow from other industries to get ahead.
We will discuss emerging trends, next practices, and the most effective strategies, tactics, channels, and tools for building influence with a digital-first experience.
Learning Objectives:
- Understand strategies and processes for delivering differentiating and relevant digital experiences that build long-term relationships and win business in the new, largely digital environment.
- Learn to apply practices that have proven most successful in other industries to your firm’s marketing.
- Master the most effective digital tactics, including personalization, journey-based content mapping, paid social, AI, chatbots, video messaging, and more, to attract your firm’s “ideal” clients and top talent.
Presenter:Ida Cheinman, Principal/Creative Director, Substance151, Benefit LLC