Putting Thought into Thought Leadership

$179 Member | $279 Non-Member

Credit PDH Credits:1.0

Tag(s) Leadership, On-Demand

Description

Available on 6/9

An effective thought leadership strategy enables professional services firms to build brand visibility and establish credibility and trust with prospects and clients. Yet, the term “thought leadership” is often misunderstood and misused.

Join Ida Cheinman to learn exactly what thought leadership is and how to use it to create a competitive advantage for your firm. During this 60-minute session, you'll explore:

How to develop an effective thought leadership strategy that aligns with your firm’s business and marketing goals
The role of research in identifying topics relevant to your audiences (clients) and yourr firms’ unique expertise
Best practices, channels, and formats for developing and promoting thought leadership content in a way that creates a sustained competitive advantage for your firm
How to measure the success of your thought leadership program

Presenter: Ida Cheinman, Principal/Creative Director, Substance151, Benefit LLC