Business development and marketing are often used interchangeably in the A/Eindustry. But while they should work together toward a common goal – namely, growing the business – business development is all about creating relationships, which includes face time with clients and prospects (not just LinkedIn connections).

Join Wes Guckert to explore how you can boost your BD efforts, including building on the brand your company has already been established to connect your audience to your services and, ultimately, bring in new clients.

TAKEAWAYS:

• The Difference between BD and Marketing
• Why you should never eat alone
• The Most important things to build your brand

Presenter: Wes Guckert, PTP, President and CEO, The Traffic Group, Inc.