As your firm struggles to recruit and retain engaged employees in an increasingly competitive environment, you may be putting in place systems and incentives to help you stand out.

But are employees truly aware of your efforts? And is your firm consistently developing, adapting, and promoting your strengths effectively?

Join Kate Robinette to explore the connection between marketing and culture and walk away with ideas for improved resiliency. You'll also learn specific ways your marketing team can optimize the investments in culture initiative while being mindful of the marketing workload.

TAKEAWAYS:

• Establish the connection between marketing and culture
• Learn how to look beyond pursuits to leverage marketing’s skills and influence to bolster culture (and not burn anyone out)