Many engineering professionals are overwhelmed at the thought of having to conduct business development (BD) on top of project responsibilities, staff mentoring, and other key functions.

Join Rich Friedman to learn which BD strategies and tactics yield the biggest “bang for the buck” so that the time you invest in BD will have the biggest payoff. Through industry anecdotes and case studies, you'll:

• Break down the components of the sale—the steps involved and how to manage leadership expectations
• Identify ROI maximization strategies for BD outreach, LinkedIn, market positioning, and more
• Learn how to use the project delivery process as a BD opportunity, and explore its importance from an ROI standpoint
• Review which BD (and marketing) dashboard metrics your firm should be tracking