Blogging is the cornerstone of content marketing and should play a central role in your engineering firm’s online marketing and thought leadership efforts. The right kind of blog can drive website traffic, establish trust and credibility, support business development efforts and showcase your firm’s subject-matter expertise.

But while many firms may have a blog, challenges persist. Whether the issues are a lack of consistency and frequency, populating with the wrong kind of content, missing features and functionality, or not having a blog at all, firms need to change their approach.

Join Tim Asimos to turn your firm’s blog into an influential thought leadership platform and a destination for prospects and clients. You'll gain practical and actionable information on how to implement the right strategies and best practices for building a powerful and effective blogging program—one that will support your business development efforts and nurture client relationships.

TAKEAWAYS:

• Common reasons many blogs fall short and pitfalls you can avoid
• Strategies to develop the right kind of content and craft an ideal blog post
• Best practices for ensuring your posts get found and shared
• Ways to engage technical staff to become content creators