You hear it all the time. You need to make your proposal more interesting. Your presentation needs to stand out from the competition. A cookie-cutter pitch will only make the clients focus on price as a differentiator. And on ... and on ... and on ...

But what is it that clients actually want to hear? How can you deliver stronger and more interesting proposals and presentations?

Step behind the curtain into your clients' world and join Jim Creedon, a former client himself, for a session based on reality, not on sales theory. You'll learn how to change your proposal and presentation approach and strategy to earn prospects' attention and their confidence.

TAKEAWAYS:

• Identify what makes a proposal and presentation effective and most importantly – interesting
• Learn how to decipher an RFP for the keys to a client’s needs and expectations
• Discover how to answer basic client questions with material that makes an impact
• Avoid common mistakes that make your proposal and presentation seem like all of the others
• Examine how to prepare your team for a presentation that begins a long-term relationship with your client