There's no getting around it — the technologies we use to communicate with today as well as dramatically changing client expectations are forcing project managers into the spotlight. Your PMs need to take a more direct and visible role in marketing than they ever have before. The good news is it's easier than you think.

Join Ken Tichacek for a look at how the demands on project managers and marketing teams are changing, and what your firm needs to differentiate itself in this new environment.

TAKEAWAYS:

• Gain insight into what your clients expect of project managers above and beyond the basic responsibilities of delivering projects
• Turn project managers into an effective part of your firm's overall marketing efforts by helping them establish a personal network, maintain on-going relationships with clients, use social media, participate in preparation of winning proposals, and more
• Learn how to manage project mangagers involvement by setting clear expectations, providing mentoring, creating a culture of accountability, and otherwise giving strong support