Too many A/E/C industry LinkedIn users simply go through the motions of extending and accepting invitations without sufficient thought to a well-designed strategy — from the image their profile conveys through marketing/business development outreach methodologies.

Join Rich Friedman to learn more about LinkedIn’s robust benefits and the five best practices and five pitfalls to avoid when using LinkedIn for:

• Networking
• Gathering market research and intelligence
• Business development
• Market positioning

Using actual case studies, participants will learn how to:

• Critically analyze a prospective client's LinkedIn profile to gain valuable information that will prepare your firm for a networking/BD meeting and pre-prosition you for a win
• Optimize your own profile by adding vital content that discerning users look for
• Increase your chances of getting a response from a request to be connected to someone