When it comes to identifying content issues and topics and creating opportunities to support and engage with clients, there are three critical tools you need in your toolbox ... research, research, and research.

Join Karl Feldman to explore how brand, market, and project research can enhance your client's experience. Using case studies, you'll learn to identify which type of research will best meet your client experience goals and how to implement a research project at your firm.

Dive into the three types of research:

Brand:

• Perception research used to reduce gaps in perception amongst target audiences
• Understanding the difference between consumer brand research and professional services brand research

Market:

• Questions that can be answered with market or client-type specific research

Case Study:

• Engineering firms’ use of research to develop a new service into the water/wastewater industry

Case Study:

• Architectural firms’ use of research to better connect with a government client

Case Study:

• Payroll services firms’ use of mystery shopper technique to gain insights into competitive landscape

Project:

• Understanding the role of client feedback
• How QA/satisfaction surveys can complement brand and market research