Weak writing may well be costing you and your firm millions of dollars. Powerful writing gives you more opportunities to communicate expertise that gets results: a proposal to win a large new contract, composing a letter seeking a regulatory exemption that will save your client money, or composing a technical report that presents the empirical basis for approving an innovative design.

In this webinar, Mel Lester of BizEdge outlines an effective process for planning and organizing your writing to achieve your goals, and transform your writing from boring to engaging to profitable.

Learning Objectives: Some things you can expect to learn from this webinar:

• Plan your writing assignment for maximum impact
• Effectively communicate your expertise to gain greater support for your ideas and recommendations
• Distinguish between technical and business writing, and know when to use either
• Make your writing more persuasive to spur key stakeholders to action

About the Speaker:

• Mel Lester (aka BizEdge) is a management consultant, trainer, and contrarian strategist with 40+ years of experience helping A/E firms improve business performance and create competitive advantage. Mel has compiled a 75% win rate on proposals over the last 20 years. His letters to regulatory agencies helped reduced client costs by over $18 million. His diverse consulting experience includes quality management, leadership development, strategic planning and implementation, business development, client service, project management, employee engagement, and behavior-based safety.