Turning the focus of your firm's culture outward, on your clients and the marketplace, improves your ability to pursue and win new business, increasing backlog in both current and new technical offerings and geographic locations.

Too often however, inherent personalities of engineers and other staff, coupled with powerful cultures of internal focus can become obstacles to this change, and prevent achievement of new goals and strategic plans.

Join us for an informative session led by engineers for engineers, as Charles McIntyre and Harold Glaser demonstrate the value of external, client-facing culture. You'll learn how to:

• Facilitate and lead change through examples of successes and lessons learned from consulting firms
• Evaluate your firm's own focus – internal or external, and the value of balance
• Understand and manage the internal, change-resistant background of consulting engineers/organizational culture
• Evaluate potential hires (and how to manage them), including technical and non-technical recruiting opportunities