You need to differentiate ... to invest in content marketing ... to re-brand ... to use more digital marketing, social media, and marketing technology ... you need account-based marketing.

There’s no shortage of advice from the marketing community on what you need to be doing. And while none of these strategies work well in isolation, they’re often presented as if they do.

Join Jason Mlicki to explore the big picture of your firm's marketing and how all these critical activities fit together to help you grow your firm. During this 90 minute session you'll learn how to:

• Identify the relationships between branding, thought leadership, websites, digital marketing and traditional business development activities
• Prioritize your marketing efforts
• Create a roadmap for your marketing journey and determine where to start