A strong brand has the power to differentiate your firm in a crowded market and ensures that new business opportunities present themselves.

So how do you strengthen your brand to gain a competitive advantage?

Join Karl Feldman to examine the fundamentals behind building a strong brand in today’s economy. You'll also learn:

• Indicators that point to the need for a rebrand
• 10 step brand development strategy
• How to identify strong differentiators
• How to measure and optimize your brand