To stay competitive, every staffer should make marketing your firm their business. They can start by treating every conversation they may have as a potential business opportunity.

That means tossing the idle chitchat and replacing it with conversation that showcases firm talent and expertise.

Join Lynne Waymon to learn two practical formulas for creating engaging conversations that reinforce your brand and teach others about your niche in the marketplace. You'll leave this session ready to:

• Answer “What do you do?” with a response that opens dialogue about their needs and your competence
• Tell a brief story or example that highlights your firm’s projects and successes
• Talk about your work and your firm's achievements in casual conversations in business and social settings - without bragging!