Why waste time, resources, talent, and money chasing a project that will do little to nothing for your bottom-line? Every firm needs to establish guidelines and procedures for determining if a project is feasible from a business perspective ... and your firm is no exception.

The Go/No-Go Process goes beyond the idea of accepting or rejecting the project. You can use it as a foundation for determining what resources need to be allocated to a project, as well as whether or not the fee is reasonable.

Join Robert Stanton to delve into the methods of project evalution. You'll also:

• Explore different approaches to establishing Go/No-Go Procedures/Project Evaluation
• Identify the different elements of marketing and professional practice you need to evaluate
• Further breakdown the project pros and cons of each element identified