Join this educational two-part series, presented by Joist AI in collaboration with Olsson. This series is designed to help attendees navigate the complexities of artificial intelligence and how to properly leverage it for marketing and proposal automation while focusing on what truly matters for decision-makers, ROI.
Part 1 – Thought Leadership Fireside Chat
February 27, 2025 from 1:30-2:30 PM Eastern
Join the Joist AI founder and creator CEO, Rohan Jawali, and an ACEC engineering member firm, Jered Morris, Executive Vice President of Technology and Innovation, at Olsson as they discuss the latest tools in marketing automation from artificial intelligence, how it will revolutionize marketing functions at AEC firms and the ROI discussion you should take to your leadership.
Part 2 - Live Demo
March 6, 2025 from 1:30 - 2:30 PM Eastern
Join Rohan Jawali, CEO, Joist AI and Kelli Kramer, Vice President and Marketing Director for Olsson. Joist AI will provide a live demo of its content enablement platform. It's revolutionary, AI technology helps streamline revenue operations and proposal creation, so AEC marketing teams can respond to RFx in record time. Member firm Olsson will provide insights into their experience of adopting AI into their marketing processes.
Learning Objectives
- Assess AI Tools for ROI and Strategic Value: Learn to evaluate AI tools based on ROI and strategic alignment to direct investments toward beneficial solutions.
- Define Key Success Metrics: Gain insights into establishing and measuring success metrics to demonstrate AI's effectiveness to decision-makers.
- Understand Executive Data Priorities: Explore the data points executives prioritize and tailor AI insights to drive strategic decisions.
- Learn Real-World Applications: Gain practical insights into AI applications through discussions and case studies, including knowledge management and workflow automation tools like Joist AI and Olsson.