AI for AEC: Business Development & Marketing Transformed (Four-Part Series)

$537 Member | $837 Non-Member

Credit PDH Credits:4.0

Tag(s) Marketing & Business Development, Information Technology, Live Online Class

AI for AEC: Business Development & Marketing Transformed (Four-Part Series)

Description

ACEC is offering a four-part on-demand to address the latest transformative technology, artificial intelligence and how it is being used for business development and marketing functions in AEC firms.

>>Click the checkout button above to register for the full series and save 25% on our regular online class pricing! Or click on a class below to purchase just one.

An Introduction to AI in the AEC Industry

Learn about how AI is going to transform the AEC industry through business development and marketing business functions. AI is rapidly changing, and you must be a forward-thinking firm to be prepared for the change that is already here. This session will cover what is AI, why now and an overview of how it is going to impact the AEC industry and what you can do to be ready.
Presenter: Kristin Kautz, Partner, JAM Idea Agency

Content Development & Application Integration

Learn about all the different types of AI tools that are available. See how certain applications can be layered into your existing accounts, what tools make sense for your firm and what you should invest in from text generators to images and proposal content. See AI in action when using for business development, marketing, and communications writing. Watch a live use of generative AI and how you can use it in your firm.

Presenters: Frank Lazaro, Chief Marketing Officer, Sobo and Ida Cheinman, Principal and Creative Director, Substance151

Adopting AI Into Your Firm

Hear from an author and CEO of a technology consulting company who is currently implementing an AI strategy with an ENR 100 design firm. In this session you will learn how to create a strategy to bring AI into your firm and how to properly leverage it. Learn steps to implementing AI at your firm as well as hear a case study on how to increase your sales without increasing your overhead.
Presenter: Mehdi Nourbakhsh, Ph.D., CEO, Yegatech

A Legal and Ethical Review

In this session you will hear from a technology lawyer and a marketing communications manager for an ENR Top 500 engineering firm on the legal and ethical concerns surrounding AI. Learn how to apply the program conscientiously as well as the lawful use of AI. Understand regulations, potential legal implications, and risks of copyright and intellectual infringement.
Presenters: Lillian Minix, Marketing Communications Manager, The Timmons Group and Brent Britton, Founder & Chairman, CoreX Legal