Perhaps your company’s R&D has developed cool new technology. But can you commercialize it? What’s the best market for it… how will you find it… and when should you call it quits? Join Dan Adams as he shares new-to-the-world methods to commercialize new technology… and to confidently communicate your progress to management. Participants will receive the Commercialize Technology white paper.

Key take-aways:

• See how to clearly delineate technology development and product development.
• Learn how to gather and investigate all key assumptions to avoid project landmines.
• Understand the front-end steps that will eliminate most commercial risk in NPD.
• Learn now to change the dynamics of reporting to management… for the better!